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All Launches Sulfate-Free Detergent

On store shelves April 20.

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By: Christine Esposito

Editor-in-Chief

All is introducing new sulfate-free detergent. New all fresh clean Essentials is formulated without sulfates and contains essential and effective ingredients including the brand’s Active Stainlifters to deliver a powerful clean without harshness, according to Henkel, which owns the brand. “Throughout the home, we’ve seen a growing number of parents looking for sulfate free products because of their desire to lead a “less is more” lifestyle, said Bridgette Miller, VP of all marketing. “With ne...

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